Take #18 - No Virality, No Problem: Sarah Jenkins on Consistency & Cashing In

2025-03-10

In this episode, I sit down with one of Toronto’s favorite digital creators, Sarah Jenkins, to talk about her journey from a stable corporate job to thriving as a full-time freelance creative. Sarah gets real about the balancing act of making more money online while still feeling relatable to her audience, the power of posting every single day for over three years, and why she doesn’t believe in chasing virality. We also dive into our own history—our longstanding support for each other both ...

In this episode, I sit down with one of Toronto’s favorite digital creators, Sarah Jenkins, to talk about her journey from a stable corporate job to thriving as a full-time freelance creative. Sarah gets real about the balancing act of making more money online while still feeling relatable to her audience, the power of posting every single day for over three years, and why she doesn’t believe in chasing virality.

We also dive into our own history—our longstanding support for each other both online and IRL—before unpacking some of the tougher parts of the industry. Sarah shares where she draws her boundaries, when she’s willing to walk away from a brand deal (no matter how tempting the paycheck), and why consistent, good storytelling is the real key to growing a loyal community.

If you’ve ever wondered what it really takes to build a sustainable, authentic digital presence—this one’s for you. Tune in now! 🎧✨ #ThatDigitalTake #SarahJenkins #ContentCreatorLife

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