How Transparency Enhances Media Strategy Effectiveness with IRIS.TV

2023-09-06

Welcome to Episode 10 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity. Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and...

Welcome to Episode 10 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.

Today's guest is Nancy Neumann Grey.

Nancy, the Vice President of Data Partnerships at IRIS.TV, possesses a wealth of experience spanning two decades in the digital realm. With her roots tracing back to VISA, where she spearheaded the proliferation and adoption of diverse data-driven solutions, Nancy is well-versed in empowering advertisers to finely target, measure, and comprehend their customer base.

A veteran at IRIS.TV for over three years, Nancy’s journey began in June of 2021. IRIS.TV stands as the premier data platform meticulously crafted for the world of video. Their mission revolves around equipping publishers, brands, agencies, and technology providers with an all-encompassing comprehension of each video, and streaming video analytics. The ultimate goal: creating better consumer experiences while fostering unparalleled business outcomes.

In this episode, Nancy and Annalise dive deep into the recent integration of Sightly’s revolutionary, patented Brand Mentality® and IRIS.TV. The Sightly platform will categorize the IRIStv inventory based on content at the show level from over 60 publishers and counting. They also cover