How Scotland Reinvented the World of Tourism

Vicky Miller, the new CEO of VisitScotland, talks with James Shillinglaw of Insider Travel Report about the latest visitor numbers and the tourism campaigns the country has in the U.S. She details the many attractions Scotland has, highlighting the connections to film and TV series that help promote the country, and how Scotland has focused on sustainable tourism. For more information, visit www.visitscotland.com.

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