Episode 206 - Jennifer Shankleton of Brennan Manna & Diamond LLC on How to Navigate an Ever-Evolving Role in Legal Marketing & Business Development

As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively redefine and shape the role’s future direction.

On this week's episode of the CMO Series Podcast Alistair Bone is joined by Jennifer Shankleton, Chief Growth and Development Officer at Brennan Manna & Diamond LLC, a title introduced in recognition that the marketing label no longer captured the full scope of her role. Jennifer sits on the executive committee and works across BD coaching, associate mentoring, and growth strategy.

Jennifer brings a rare inside view of what it looks like building a marketing department from scratch, pushing past the limits of the marketing label, and running a function that wide inside a midsize firm with significant growth ambitions. Jennifer’s experience speaks to what marketing and BD professionals can achieve when the scope of their contribution is allowed to grow alongside their ambition.

Jennifer and Ali also explore:

• Her professional career journey 
• Key milestones in the evolution of her role
• Navigating the need for stakeholder buy-in
• Her coaching and mentorship program
• Concrete results demonstrating her positive impact
• Practical advice for others looking to shape their career