She’s been called a modern day Madame, a real life rebel, and even a threat to society’s moral compass, but beneath the headlines, Emma Sayle is a female entrepreneur who has built one of the most recognisable and controversial brands in the world.
Two decades ago, she launched Killing Kittens with a clear mission to challenge the double standards around female sexuality and create a space where women lead. What began as a defiant move against shame and societal judgement has since evolved into a global business with a thriving community and a pla...
She’s been called a modern day Madame, a real life rebel, and even a threat to society’s moral compass, but beneath the headlines, Emma Sayle is a female entrepreneur who has built one of the most recognisable and controversial brands in the world.
Two decades ago, she launched Killing Kittens with a clear mission to challenge the double standards around female sexuality and create a space where women lead. What began as a defiant move against shame and societal judgement has since evolved into a global business with a thriving community and a platform that spans events, tech, education and beyond.
In this episode, we unpack the full story, uncensored.
Emma shares how she went from an idea on a beach in Ibiza to raising millions in investment, navigating global expansion, and pushing back against the kind of discrimination that would have stopped many in their tracks. From being banned from advertising platforms and denied banking facilities to facing online abuse and being judged by other parents at the school gates, Emma’s journey hasn’t been straightforward.
We get into what it really takes to build and scale a brand in a heavily stigmatised industry, the strategic decisions behind splitting the business in two, and why she believes sexual empowerment has a ripple effect that can impact every area of your life. We also talk about the psychology behind her customer base, the unexpected demographic that makes up her core community, and how she balances being a founder, mother, and high level decision maker.
⸻
Key moments include:
✔Why Killing Kittens began as a response to social double standards.
✔How Emma built a multi million pound business despite censorship and barriers.
✔What really happens at the events (and what people get wrong).
✔Her views on judgement, motherhood and female led leadership.
✔The reality of scaling a business in a taboo space.
✔Why so many women report renewed confidence after attending.
It’s candid, challenging and impossible to ignore.
⸻
Connect & Follow
Follow Ellie McKay:
🔗 Instagram: https://www.instagram.com/ellie_mckay_official/?hl=en-gb
🔗 On a Mission Podcast Instagram: https://www.instagram.com/onamissionpodcast2.0/?hl=en-gb
Follow Emma Sayle:
🔗 Instagram: https://www.instagram.com/emsayle333?igsh=MW14MmRwc3EwdGoxbg==
🔗 LinkedIn: https://uk.linkedin.com/in/emmasayle
🔗 Facebook: https://www.facebook.com/share/19Jr2XUyTp/?mibextid=wwXIfr
🔗 KK Website: https://www.killingkittens.com
🔗 KK Instagram: https://www.instagram.com/killingkittens_/
🔗 KK LinkedIn: https://uk.linkedin.com/company/killingkittens
🔗 WAX App: https://thewaxapp.com/dating
