166: Converse Your Way to Customers with Tom Schwab

2023-06-27

Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts. Time Stamps [00:35] Tom's entrepreneurial journey [03:43] Tom's experience with management blueprints [05:59] How to find podcasts to be a guest on [08:41] How Interview Valets he...

Time Stamps

[00:35] Tom's entrepreneurial journey

[03:43] Tom's experience with management blueprints

[05:59] How to find podcasts to be a guest on

[08:41] How Interview Valets helps connect guests with great podcasts

[12:11] Benefits of targeting the right audience for your marketing

[13:27] Tools to help you understand your audience better

[15:57] Using podcasts as a business development tool

[20:18] Do people actually check show notes?

[21:42] Understanding video podcasting

[24:24] Podcast marketing with Interview Valet

[26:25] Parting thoughts