Strategic Branding: Lessons from a Nonconformist - Erin Andrea Craske

In this episode of Behind the Numbers, host Dave Bookbinder is joined by Erin Andrea Craske—executive psychologist, award-winning author, and renowned brand strategist—to explore the power of brand strategy, equity, and differentiation in today’s business landscape.

Erin shares her personal journey as a nonconformist in the corporate world, highlighting the challenges she faced and the lessons that reshaped her approach to business and life. She dives deep into the true meaning of brand equity, explaining why it’s more than just logos and marketing—it’s the real, measurable value of a business.

Key takeaways from this episode:
✅ How strategic positioning and differentiation create lasting competitive advantage
✅ Why brand equity is a critical business asset
✅ The unique challenges (and advantages!) of nonconformists in corporate environments
✅ Erin’s expert insights on navigating business transformation and standing out in a crowded market

If you’re looking to elevate your brand, challenge conventional thinking, and understand the real value behind a business, this episode is a must-listen!

Subscribe to Behind The Numbers With Dave Bookbinder on your favorite podcast platform so you never miss an episode. If you enjoyed this conversation, please share it with your network and leave a review—it helps more business owners and advisors discover the show!

 About Our Guest:

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. She’s the author of From Purpose To Profit. 

Connect with Erin here: https://www.erinandreacraske.com/

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions.

He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know

🔸 Connect with Dave on LinkedIn 

🔸 Connect with Dave on FaceBook

🔸 Follow Dave on Twitter

🔸 Check out www.NEWROI.com for more.

💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers

🔹 Check out more of Behind The Numbers on YouTube

Don’t forget to subscribe and leave a review to help more listeners discover the show!

 To do so, here are the simple instructions:

• Open Apple Podcast App.
• Go to the icons at the bottom of the screen and choose “search” for Behind The Numbers with Dave Bookbinder Podcast
• Click on the SHOW, not the episode.
• Scroll all the way down to “Ratings and Reviews”
• Click on “Write a Review”

BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR MAKING BEHIND THE NUMBERS AMONG THE MOST POPULAR PROGRAMS GLOBALLY!