How Technology Has Enabled Digital Brokers to Improve Choice and Neutrality (w/Bryan Davis, Executive Vice President at HUB)

Bryan Davis serves as Executive Vice President, HUB International Corporate as the leader of its VIU online broker. HUB is a top 5 global brokerage and largest personal lines brokerage, and Bryan leads VIU, a full-stack 21st century digital brokerage. VIU executes omni-channel (digital + call center + field) strategies impacting product development, consumer segmentation, digital marketing, and the customer & broker experience. Unlike traditional carriers, VIU brings speed through faster services in the cloud making it easy for strategic partners to plug into its brokerage.

About Brokers: Bryan says a full-stack broker brings choice and neutrality across the entire value chain of insurance. But being a great digital broker doesn't just mean being neutral, you need size and scale to be a great distribution channel for your carrier partners.

About Digital Strategy: Bryan talks about creating an enablement layer first, avoiding channel conflicts within the existing organization by being intentionally externally focused on customer needs and complementing HUB's existing portfolio. Business is Business, Technology Enables Business, the value chain of insurance has not changed: look for a policy, sell a policy, service a policy, pay a claim. Tech and digital strategy are just new ways of figuring out how to connect a value proposition to a customer to deliver the service. AI is not a strategy, it's just a means to power a strategy or business value proposition. HUB knows its value proposition, knows it is a very good broker, and is using technology to deliver that value proposition that resonates with the end customer.

About Talent: Bryan took talent across technology & data, sales, product expertise to connect a strategy to implementation. HUB sees the talent strategy as core to building VIU, and has been tenacious about the competencies for every role.    

Bryan has over 20 years of industry success and is widely viewed in the industry as a transformational insurance executive with P&L experience across Property Casualty & Financial Services; including personal lines & commercial lines in product management & pricing, sales/business development, underwriting and operations. Bryan achieved success at a number to top P&C companies, including Nationwide, Safeco, & AIG. Prior to joining  HUB, Bryan served as the Chief Strategy Officer for USAA’s P&C division, reporting to Wayne Peacock, current CEO of USAA.

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