053 - How Do We Get Better Results from Peer-to-Peer Fundraising Campaigns?

Peer-to-Peer Fundraising That Actually Works: Turn Your Supporters into Fundraising Champions

Tired of peer-to-peer campaigns that barely break even? Most nonprofits launch peer-to-peer fundraising with high hopes, only to watch 80% of participants raise less than $100 while a few superstars carry the entire campaign.

The problem isn't your supporters - it's your approach. The organizations crushing it with peer-to-peer aren't just asking people to "create a fundraising page." They're using psychology-based strategies that make fundraising feel natural and achievable for ordinary supporters.

In this game-changing episode, you'll discover:

• Why most peer-to-peer campaigns fail (and it's not what you think)
• The "5-Friend Formula" that turns reluctant participants into confident fundraisers
• Pre-launch secrets that determine success before you even announce the campaign
• The "Story Bridge" technique that helps supporters share your cause authentically
• Social media strategies that actually generate donations (not just likes)
• How to support participants without micromanaging or overwhelming them

Perfect for: Development staff and executive directors who want to multiply their fundraising capacity through supporter networks, especially those frustrated with past peer-to-peer attempts.

Real results: Organizations using this approach typically see 300-500% increases in average participant fundraising, with 60% of participants exceeding their initial goals.

The breakthrough insight: Successful peer-to-peer isn't about recruiting natural fundraisers - it's about giving ordinary supporters the tools, confidence, and support to become effective advocates for your cause.

Stop depending on a few superstar fundraisers and start building systems that help every participant succeed.