From Strangers to Superfans: How to Build a Strong Music Fan Base Online

STOP Chasing Viral Fame! Independent artists are being LIED TO about what it takes to succeed in the music industry. In this episode of the Music Makin Cents Podcast, host Harkos exposes why going viral on TikTok or Instagram does NOT guarantee a fanbase—or a paycheck. If you’re serious about building a real music career, you need to hear this.

 

Previous Episodes Mentioned:

-Why Most Music Marketing Advice is Garbage (And What Actually Works) - https://youtu.be/kyx-AknFgPU

- Why Pre-Promotion is Dead - https://youtu.be/-0Jy3W9byrg

 

What You’ll Learn:

• Why viral clips DON’T build lasting success for independent artists.
• How short-form videos should ACTUALLY be used to grow your fanbase.
• The real money breakdown—why Instagram & TikTok pay next to nothing.
• YouTube vs. Spotify vs. TikTok—where you should ACTUALLY promote your music.
• The #1 strategy for turning strangers into loyal superfans.

Key Takeaways: 1️⃣ Going viral doesn’t mean success—building a fanbase does. 2️⃣ Stop wasting time chasing trends and start creating real engagement. 3️⃣ YouTube is the #1 platform for music promotion & monetization. 4️⃣ Use Google & YouTube Ads to drive REAL growth & revenue. 5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! 

 

To cut clips, I recommend using a software called Opus. It’s easy to use and helps you get clips faster. Use my link and they’ll give you a discount. https://www.opus.pro/?via=18aa66

 

Work With Harkos: Want real growth? Book a FREE 1-on-1 call and get a custom strategy: https://www.musicmakincentspod.com/freecall Get the Music Business System Course to build a fanbase that actually PAYS YOU: https://www.musicmakincentspod.com/fangrowt

Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment!

Key Moments:

• 0:22 – "The biggest lie about ‘going viral’ in music marketing"
• 1:40 – "Why viral clips don’t equal real fan growth"
• 2:59 – "The shocking truth about how much TikTok & Instagram REALLY pay artists"
• 4:45 – "The best platform for real music promotion in 2025"
• 7:12 – "How to turn short-form videos into long-term fans"
• 10:08 – "The strategy I use with every artist I work with"
• 15:43 – "Why YouTube & Google Ads are the most effective marketing tools"
• 21:04 – "How to book a FREE 1-on-1 strategy call with Harkos"