Brainfood Live On Air - Ep220 - Making the Case for Budget (When Times Are Tough!)

2023-08-25

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THE BUSINESS CASE FOR BUDGET (WHEN TIMES ARE TOUGH!) It's easy to get budget for your new recruitment toy, or cool event to attend or extra headcount when times are good and the cash is flowing into the business. How to do it when the entire market is retrenching and every penny is being accounted for? We're in a moment right now but rather than give up on the situation, can we reframe the proposition such that we might give ourselves as chance at grabbing some budget for to do what we need? Lets speak to experienced TA leaders who know to put together a business case for budget when times are tough! - When do you know you need bud...

THE BUSINESS CASE FOR BUDGET (WHEN TIMES ARE TOUGH!)

It's easy to get budget for your new recruitment toy, or cool event to attend or extra headcount when times are good and the cash is flowing into the business. How to do it when the entire market is retrenching and every penny is being accounted for? We're in a moment right now but rather than give up on the situation, can we reframe the proposition such that we might give ourselves as chance at grabbing some budget for to do what we need?

Lets speak to experienced TA leaders who know to put together a business case for budget when times are tough!

- When do you know you need budget?

- How do you broach the conversation?

- How important is pre-building the social capital?

- Speaking the language of business - how does TA do this?

- Do we think about other departmental heads and coordinate / compete?

- Formal vs Informal - when to go through the back door?

- Business case design - what is the formula?

- How to design the deck - does it matter?

- What is the best way to follow up?

- Is this like sales?

- How to justify the spend?