The Million Dollar Idea with Catherine Seifert - Inventor of the Car Cache

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Catherine Seifert had a problem. Whenever she would reach for her purse, the lipstick would fall out and go under the seat. She then decided to do something about. Catherine invented a device to hold her purse in the car and make sure she would always have her lipstick at the ready. What Catherine came up with did not only help her, it was a device that would help millions of people. Catherine Seifert is the inventor of the bestselling Car Cache.

Join Nancy as she sits down with Catherine to discuss how she came up with a revolutionary invention, and what happens when someone has the million dollar idea.

Download the episode for free.