Understanding the Impact of CRM on Law Firm Success

I spoke with Neil Cameron, the lead analyst at Legal IT Insider, a leading legal technology website and the publisher of the Orange Rag newsletter, which has just released a new report focused on law firm CRM systems (download available here). We discussed the benefits that law firms are seeing in their deployment of CRM, the importance of measuring the ROI of a firm's business development initiatives, and how the use of CRM in law firms is evolving.