Leveraging Media and Medicine to Reduce Stigma and Improve Access to Addiction Treatment

The COVID-19 pandemic is distinct from other catastrophic events because of massive population exposure to ongoing trauma. Illness, death, loss, grief, job- and food-insecurity have led to increased substance use, return to use/relapse, overdose and death. In the face of widespread misinformation, accurate and engaging health messaging matters NOW more than ever. Health messaging should target stigma of SUD, myths about MAT/MOUD and stress reduction (without using alcohol/drugs) and other pandemic-related health issues. We also know that physician and other healthcare professionals' voices matter: amid the coronavirus pandemic, Americans have a high level of trust in their doctors. Media - traditional and social - are effective ways to educate and empower the public about key issues about SUD/addiction.