Impression Share Deconstructed: From my YouTube Channel

Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance.

takeaways

• Impression Share is crucial for understanding ad visibility.
• Lead generation strategies differ from e-commerce strategies.
• Owning specific keywords in targeted areas is essential.
• Ad rank is influenced by cost per click and quality scores.
• A good impression share for brand terms is 75-80%.
• Conquering brand terms is a cost-effective strategy.
• High impression share without conversions indicates an issue.
• Campaign adjustments should focus on long-term goals.
• Absolute top of page positioning is vital for brand campaigns.
• Quality scores matter less when focusing on conversions.
• Click here to view the video from the YouTube channel

 

Sound Bites

• "Impression Share is the way to go."
• "This is definitely an exception."

Chapters

00:00 Understanding Impression Share

02:55 Strategies for Lead Generation

05:45 Analyzing Ad Rank and Budget Impact

09:10 Optimizing Campaigns for Brand Terms