Amazon PPC with Abe Chomali - Standard Campaign Setup, Catch-all Campaigns, Product Targeting

2020-02-10

Hi everyone,In today's interview, I chat with Abe Chomali from xpstrategy.com Abe shared with me a couple of important tips and tricks on Amazon: 1) Abe shares his rich experience with selling online even before the internet came along :)2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:503) standard campaign setup that they use to figure out where the product fits in the marketplace 11:194) The concept of "catch-all" campaigns...

Hi everyone,
In today's interview, I chat with Abe Chomali from xpstrategy.com

Abe shared with me a couple of important tips and tricks on Amazon:

1) Abe shares his rich experience with selling online even before the internet came along :)
2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:50
3) standard campaign setup that they use to figure out where the product fits in the marketplace 11:19
4) The concept of "catch-all" campaigns explained in detail 13:03
5) Abe's advice regarding product targeting 22:15
6) Profit-first approach to advertising 28:30
7) Abe's impressions from the ASGTG event this year 35:10
8) Perspectives of listing on Walmart this year, and the insights on upcoming e-commerce platforms - Walmart and Google 45:20

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