How to Charge a Shitload More - Trevor ToeCracker Crook
The Fearless Business Podcast

How to Charge a Shitload More - Trevor ToeCracker Crook

2020-03-31
I’m known as the Crocodile Dundee of direct response copywriters. It’s a title I’m happy to have. I often have people try to impress me with their copy and the profits it's made them. Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That’s not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible. Over the last 12 years I have mentored many copywriters across the globe. And many of them went on to become world class and A...
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