24: 90-day Marketing Plan with Cody Butler

2021-01-25

Cody Butler is the bestselling author of The 90-day Marketing Plan which helps small businesses create an effective marketing strategy. Cody recently sold Majestic Data Solutions a company that helps small businesses become data-centric and leverage their data. Time Stamps [01:23] Cody’s background and what led him to become a marketing entrepreneur [05:06] How Cody built a scalable business [10:28] Cody’s advice for marketing quick wins [15:07] How to generate appointments on LinkedIn [21:03] Commo...

Cody Butler is the bestselling author of The 90-day Marketing Plan which helps small businesses create an effective marketing strategy. Cody recently sold Majestic Data Solutions a company that helps small businesses become data-centric and leverage their data.

Time Stamps

[01:23] Cody’s background and what led him to become a marketing entrepreneur

[05:06] How Cody built a scalable business

[10:28] Cody’s advice for marketing quick wins

[15:07] How to generate appointments on LinkedIn

[21:03] Common mistakes business owners make in their marketing

[30:18] What your conversion rate is telling you about your strategy

[36:58] Finding a balance and outsourcing to generate results

[40:38] Marketing in the age of social media

[46:19] Everyone is in the marketing business

[50:33] Cody’s book: The 90-day Marketing Plan

[52:35] How Cody helps businesses with their marketing