RevOps Metrics That Matter: Tracking the KPIs with Nico Druelle | E21

Join RevOps expert Nico Druelle as he breaks down the critical metrics and KPIs that drive business growth. Learn how to track performance at each stage of the customer journey, from lead to customer and beyond. Nico provides insights on aligning sales and marketing teams through shared metrics, creating accountability across departments, and adapting your measurement framework as your company scales. Perfect for RevOps professionals, sales leaders, and marketers who want to focus on the numbers that truly impact revenue growth.

 

00:00 Introduction to RevOps Metrics
00:15 Key Metrics from Lead to Customer
03:28 Aligning Sales and Marketing KPIs
05:46 Shared KPIs and Compensation Structures
06:57 Adapting Metrics as Companies Grow
08:33 Operationalizing Analytics and Measurement 10:25 Conclusion and Further Resources