30: From Broke to Multi-Exit Founder: How Solving Real Problems Built Two 7-Figure Companies

From hustling for baseball cards as a kid to exiting multiple businesses, Travis Luther shares his extraordinary journey of entrepreneurship, reinvention, and impact. In this episode, Travis opens up about building and selling Queen Anne Pillow and Trial Line, the emotional complexities of life post-exit, and his new mission with Moso Pillow. Packed with raw insights, hard-won lessons, and founder-to-founder wisdom, this is a must-listen for any entrepreneur aiming to scale with purpose and exit with clarity.

 

Key Takeaways:

• Solving a real, painful market problem is more important than building a passion project.
  
• Choose business partners with complementary skills—not just shared interests.
  
• Know your exact cost of goods sold to price effectively and grow profitably.
  
• Valet Ads taught Travis about high-margin, scalable ideas hidden in plain sight.
  
• Queen Anne Pillow scaled fast with SEO and customer education during COVID.
  
• Selling too soon without testing the full market may leave money on the table.
  
• Life post-exit can bring emotional uncertainty if you haven’t planned what’s next.
• Travis’s new venture, Moso Pillow, aligns impact, purpose, and entrepreneurship.

Links & Resources

• Travis Luther
  
  • https://www.travisluther.com
  • @travisscottluther

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