PCA 2023: Diesel (Audio)

One of the more remarkable stories in the cigar industry over the past six years has been the Diesel brand of cigars. Diesel is a brand that was initially a catalog brand developed in collaboration with AJ Fernandez. In 2017, the decision was made to transition Diesel to a brick-and-mortar line under the General Cigar portfolio. At the time, Justin Andrews was tasked to make this transition happen. Since then, the portfolio has introduced several regular production and limited edition releases. The 2023 Premium Cigar Association (PCA) Trade Show was the fourth one for Diesel. It’s the first time the brand has been at PCA/IPCPR since 2019. It is also the first time Diesel was showcased at PCA/IPCPR under the Forged Cigar Company banner. This year, the focus was on a new regular production line, the Diesel Vintage Series.

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