Lee Summers, Reflect

Lee Summers is only a few months into his job as CEO of Reflect, but neither the industry or the company were unfamiliar when he took over at the company’s Dallas head office earlier this year. In an unusual twist, he’d been on the other side of the table, as one of Reflect’s highest profile clients.

Summers came out of the retail agency business and actually got his start as a creative, but in recent years he’d been the digital innovation guy looking at how to kit out the mammoth Nebraska Furniture Mart in Dallas.

As the saying goes, they do things big in Texas, and this store is a monstrous 600,000 square feet, or about four Ikeas tied together. He was also in charge of the vast multi-tenant retail space around the store.

We get into that project, but talk more broadly about the challenges and opportunities of being a CMS software and services company squarely focused on retail, when bricks and mortar stores are under siege from online.

We also talk about Ad Logic, an advertising and targeting platform that was built for a client and is now being extended for any retailer that can’t find what it wants from ad platforms which are almost all built with online - not stores - in mind.

35 minutes flew by.

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