Fiery Words and Feuds: Tahoe’s Apology Drama

Parker Alexander, CEO of Tahoe Heartbeat said some things online about undocumented people - referring to their children as "illegally bred" and a harm to good decent American society. Of course this was on Facebook and quickly went viral through the Tahoe community.  Stores took Tahoe Heartbeat products off their shelves - including the Tahoe Airport. Parker didn't care, he claimed he made $10,000 in sales that day and everyone could get over themselves.  He held that stance for 5 minutes as more and more retailers canceled orders.  Suddenly he was very sorry and "loves" undocumented people - some of this best friends are undocumented!  How could everyone have misunderstood his heart - he's a good man that makes a great American product and he wants everyone's understanding (and money).

Parker learned the hard way that free speech does not mean "free of consequences."