Unlocking the Scientific Value of Your Disruptive Story

“Everybody has a story. I firmly believe that,” emphasizes Josh Gryniewicz, Chief Narrative Strategist for Odd Duck. In this week’s episode of The Catalyst, Josh shares how to plot and tell your own disruptive story.

 

Stories keep everything moving. With the right story, you can motivate and unify your team, influence the direction of your business, and reach your intended audience. Through story mapping, Josh helps clients to determine who their core audience is, what the building blocks of their story are, and how to share just the right pieces to achieve their desired result. That narrative can then serve as a script for your website, speaker presentations, and social media marketing campaigns. 

 

Tune into this week’s episode of The Catalyst for a conversation with host Dr. Lara Salyer and special guest Josh Gryniewicz about the importance of storytelling. Learn more about how to discover and share your story with your team and intended audience. 

 

Quotes

• “Narrative influences big C culture, influences lower case c culture. A shared team with unified vision that’s narrativized, so that everyone is on the same page and everyone can tell the story, is going to move a lot farther, a lot faster, together rather than when you have everyone is sort of bought into what we’re kind of doing and all together.”  (9:38-10:05)

• “Everybody has a story. I firmly believe that.” (15:51-15:55)

• “Where I would start with helping someone to figure out what their disruptive story is and how to actually articulate that is to actually find out, ‘What is the change that you’re trying to facilitate?' The stories themselves, there are concrete building blocks to them. One of the concrete building blocks is a sense of movement. I’m not a traditionalist in the sense that a story has to have a beginning, middle, and end. What my takeaway is, we just need a sense of movement. By virtue of being living, breathing beings, we have a sense of movement.” (16:24-17:27) 

• “The end result should be that you have a script that you can apply to anything you want to articulate your story.” (37:57-38:06)

• “A lot of the mistakes that I see more often is people overwriting. So sharing everything. Narratively, that’s not gonna hold. It’s going through and finding the pruning. You tell more with less. It’s helping train people to be able to do that piece.” (43:33-44:27)

 

Links

 

Learn more by going to Odd Duck's website! https://oddduck.io/ 

 

Connect with Lara: 

Website: https://drlarasalyer.com

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

 

Podcast production and show notes provided by HiveCast.fm