Independents Teaming Up To Win Business

Jennifer Risi, Cheryl Overton and Alyssa Garnick — owners of The Sway Effect, Cheryl Overton Communications and Agean PR respectively — are part of a growing number of independents who are teaming up to win and service accounts that require more than individual small shops can handle on their own. They join Diana Marszalek on the PRovoke Media podcast to discuss the new network model, and how it’s helped them grow.