Amazon Seller’s $19 Million Nightmare | Debi Slaver

In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions.

They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.

 

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors!

________________________________________________________

This episode is brought to you by TrueOps:

Amazon sellers, stop leaving money on the table!

TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨

It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews?

TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/

Timestamps

00:00 The Costly Mistake: A Copyright Catastrophe

00:30 Navigating Amazon's Minefield: Policies and Compliance

01:05 Introducing Our Expert Guest: Deb Slaver

01:41 Sponsor Spotlight: Tracefuse

02:46 Deb Slaver Joins the Conversation

03:56 Ensuring Product Authenticity on Amazon

09:01 Handling Amazon Notifications and Compliance

18:01 Best Practices for Packaging and Record Keeping

25:56 TrueOps Reimbursement Benefits

26:33 Effective Complaint Handling Strategies

27:37 Addressing Customer Complaints

31:08 Understanding IP Protection

32:32 Importance of Patents and Trademarks

35:46 Challenges with IP and Amazon

44:53 Handling IP Complaints

46:58 Final Thoughts and Contact Information

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

THANK YOU TO OUR SPONSORS 🎉

TrueOps - https://app.trueops.com/sign-up?via=norm

Tracefuse - https://tracefuse.ai/lunchwithnorm-newsletter/ AZ Rank - http://www.azrank.com/

Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy

StartUp Club - https://www.startup.club

HONU Worldwide - https://www.honuworldwide.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬