Branding Training for Ecopreneurs | Brands in Motion Interview

Do you think you know the best ways for branding your green business? Think again.

Branding is way more than just a logo or a color scheme, so make sure that you watch the entire branding training to understand not only what branding is, but also receive some amazing action steps to take for your green business to take immediately from the branding expert, Tara Gooch.

Tara is the Executive Vice President of Brands in Motion and the CEO of Best Branding Solutions, and will be speaking all about exactly what branding is, and how to implement a branding strategy for your business. Also, she has some amazing stats on how mobile branding (by placing ads on semi-trucks) is one of the most effective forms of advertising for your business.

Not only that, but Tara talks about how they have built the entire company to hit the triple bottom line, People, Profit, and Planet. Brands in Motion is completely sustainable as it only uses trucks that are currently on specific routes.

In this video we will cover:

• Top 3 best branding tips
• How mobile branding is the most effective form of advertising
• Best action steps to brand your business

TimeStamps

0:00 - Branding Training for Ecopreneurs
1:58 - Branding Tip #1 - Create a brand experience
2:22 - Action steps for creating a Brand Experience
3:45 - Taste test with Coca-Cola
4:37 - Brand recall
5:49 - Intro to Brands in Motion
6:33 - Do you pay attention to Billboards?
9:15 - Detailed path traveled
10:24 - Route optimization
12:15 - Vision for Brands in Motion
13:08 - The most effective form of advertising
13:58 - Effectiveness of mobile outdoor advertising
14:41 - Retention rate for mobile advertising
15:11 - A place for all advertising
17:05 - Tara’s move into branding
19:14 - Branding tip #2 - trust and identity system
21:15 - Branding tip #3 - customer interaction matters
23:13 - Tara’s passion
24:25 - What you should focus on for branding
26:11 - What method would you recommend for creating the brand experience?
26:28 - There is room for everyone in business
27:58 - Brands in Motion goals for 2022
29:22 - What are you learning right now?
31:52 - Different way of thinking about competitors
33:12 - How to get in touch with Tara (tara@branded-motion.com)
33:53 - General business tip for green businesses

 

Want to read the brand gap?

https://amzn.to/3GGEXwh

Check out Brands in Motion’s website:

https://branded-motion.com/

Need Branding Support? Check out Best Branding Solutions:

https://www.bestbranding.solutions/

GreenBusinessImpact has a series of videos to inspire ecopreneurs to integrate the power of creativity and apply it to their business. If you are interested in scaling your business to the next level, joining a mastermind group of other ecopreneurs all working to apply creativity to their business and double, triple, or even 10x their business growth.

Then signal your interest in the Business Creativity Mastermind by submitting your email in the form: https://bit.ly/GBIcreativitycourse

and we will be in touch soon (:

GreenBusinessImpact is a proud partner of OneTreePlanted to help spread the word on OneTreePlanted and to help plant more trees visit onetreeplanted.org