2023 Reflections and 2024 Revelations: Scaling with SEO, Instagram Virality, and Client-Centric Strategies

In the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality. 

Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and unveils her decision to focus more on client-centric strategies in the coming year. Listen to discover the lessons she learned in 2023, the balance she seeks in her professional life, and the evolution of her coaching community. Get ready for insights on the power of consistency, commitment, and the game-changing impact of SEO in the world of coaching.

In this episode, you will learn:

• How did Marilyn navigate the challenges of a traumatic brain injury and turn them into opportunities for growth and connection?
• What insights does Marilyn share about the shift from Clubhouse to Instagram and the impact of leveraging SEO for virality?
• Why is Marilyn moving towards a more client-centric approach in 2024, and how can coaches find the right balance between lead generation and client attention?