Business:Management & Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
Turning Statistics Into a Story
How A Crime Reporter Uses Data to Reveal the Truth
Marketing in an Age of Disruption
Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies
The Evolution of Loyalty Programs as We Approach 2019
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Corporations Die When They Don't Listen to their Customers
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
Treat Data Like a Team Member in Order to Succeed
The Persuasion Code: is there really a part of the brain that decides?
Top 3 ways data impacts the creative process + 3 tips on how to help your creative career
Why a Programmatic Media Approach has Value!
Social Media Metrics: Skinny Version
Does Awareness, Engagement & Loyalty Matter vs. the Math?
Integrated and Data-Driven Marketing at Integrate WV 2018
Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!
Topics and Trends in Direct and Digital Marketing
Has customer empowerment killed CRM?
Simplifying Social Media Metrics
Getting the Full Benefit out of Your Customer Research Data
The GaryVee Audio Experience
The Goal Digger Podcast
The Influencer Podcast
Building a StoryBrand with Donald Miller | Clarify Your Message So Customers Will Listen
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