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WVU Marketing Communications Today

WVU Marketing Communications Today

Business:Marketing

The Value of a Programmatic Media Approach

The Value of a Programmatic Media Approach

2018-06-06
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  Why you should listen to Haviland! "Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should ...

 

Why you should listen to Haviland!

"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

  • Programmatic media buying evolution
  • How marketers can strategize and implement programmatic media
  • The importance of transparency
  • How data usage fits in our eco system
view more

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