Challenges Facing Medical Cannabis Operators with Christine Harrell

Christine Harrell, founder of Firefly Growth Solutions, joins Brian Fitzpatrick, CEO of Qredible, to discuss challenges and opportunities in the medical cannabis industry.

Christine shares her journey from advocating for cannabis to working at LeafLink and founding Firefly. They discuss the disconnect between medical professionals and cannabis patients, the impact of regulations, and the importance of education and technology in the industry.

They also explore the future of cannabis, emphasizing the need for better safety standards, consumer protections, and the potential role of pharmaceuticals.