Clive Lucking is the co-founder of The Fourfront Group—a business that scaled to an incredible £150 million in turnover by building not just one company, but a group of brands across the Design & Build space.
Clive started his journey in office interiors sales before launching Area Squared with two partners. Their rapid success led to a bigger vision: a group structure that included a D&B firm, a traditional contractor, a design studio, and a workplace consultancy—all working in sync to serve clients more effectively.
He shares how this model helped them scale fast, the lessons learned along the way, and the difficult reality of facing numerous difficult situations along the way.
Now, Clive is channeling his experience into Studio Alliance—a Europe-wide network of trusted D&B companies helping clients navigate cross-border projects.
Three things that stood out to me:
This one’s packed with hard-won lessons and honest insight.