Creating Brand Authenticity - Austin Rosenthal

2022-12-20

Influencer marketing is a core strategy for brands to share their stories. Today’s guest brings brands and creators together to streamline the influencer marketing space. Dave Bookbinder goes Behind The Numbers with Austin Rosenthal, Co-Founder & Chief Operating Officer at Lionize. In this episode, we’re discussing how influencer marketing has changed the landscape for brand authenticity and how brands are working with content creators to enhance their authenticity. Austin also shares some advice for ent...

Influencer marketing is a core strategy for brands to share their stories. Today’s guest brings brands and creators together to streamline the influencer marketing space.

Dave Bookbinder goes Behind The Numbers with Austin Rosenthal, Co-Founder & Chief Operating Officer at Lionize.

In this episode, we’re discussing how influencer marketing has changed the landscape for brand authenticity and how brands are working with content creators to enhance their authenticity. Austin also shares some advice for entrepreneurs – and more!

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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