S2 EP46: The Ins and Outs of a Successful Kickstarter Campaign with Kerry Moher of Red Rooster Golf

2025-12-03

In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling. They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius S...

They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key.

Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories.

Resources mentioned:

Your First Kickstarter Campaign (book)
Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success.

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