Ep. 48. The Creativity, Philosophy and Art of Marketing.

Welcome to this special ‘best of...’ edition of Power To Speak, the podcast.

Unbelievably, the podcast is 2 years old. During that time, I’ve had the privilege to speak with creatives, business owners and thought leaders about the importance of creativity for their work and life, as well as their unique journeys.

Thanks to the podcast I have learnt, been inspired, educated, and enthused by those I have interviewed.

None more so than these seven inspiring gentlemen – I shall call them the Magnificent Seven! – bundled together in my, happy 2nd birthday, edition entitled, Six Marketing Masters, One Public Philosopher and Me. They are:

Joseph Jaffe. Author of 5 books, including Built To Suck, Flip the Funnel and Z.E.R.O, thought leader, speaker and host and founder of CoronaTV.

Trevor Young, strategist, Consultant and Content Marketing & Communications coach, author & Speaker.

Jason Miller. Currently, the Marketing Director at CreativeX. Best-selling author of Welcome to the Funnel and founder of RockNRollCocktail.co.Former Senior Content Marketing Manager at LinkedIn and Senior Manager of Social Media Strategy at Marketo and Microsoft.

Jon Burkhart. Award-winning keynote speaker and regular at South By Southwest Interactive, as well as a performer, educator, marketer and fire-cracking firebrand! Co-author of the marketing book Newsjacking: The Urgent Genius of Real-time Advertising and founder of marketing consultancy TBC Global Ltd. 

Mark Masters. Founder of You Are The Media, author of The Content Revolution and all-around community building, and marketing legend.

Geoff Cottrill. CMO of Topgolf. The former head of marketing for Coca-Cola, Converse and Starbucks

Tom V Morris. Professor of philosophy, keynote speaker and author of 30, yes, 30 books,

0.4 secs. Tom Morris. Creativity comes from hard work.

1.37 secs. Joseph Jaffe. Marketing 101. Differentiation and the authentic voice.

3.01. Mark Masters. Pull a seat up at the table. Try something new.

3.39. Joseph Jaffe. Productive originality. original and purposeful.

5.25. Tom Morris. Rodin’s The Thinker. Doing while thinking. Thinking while doing.

6.10. Jason Miller. The elegance of constraints. Creative leadership and permission to fail.

11.09. Geoff Cottrill. Speak up. What a creative boss can do. Coca Cola.

14.57. Joe Jaffe. 2020 sucked but it was great for humanity.

15.56. Tom Morris.  Disney and the philosophy of Winnie the Pooh

18.15. Mark Masters.  Step outside your comfort zone. Banish hierarchy, and create community.

22.17. Trevor Young. What do you want to be known for? Curiosity feeds evolution.

23.02. Jon Burkhart. Newsjacking, Deathjacking and highjacking.

29.25. Geoff Cottrill. Converse is 100 years old. What you should actually use an 8-week marketing budget for.

34.23 Tom Morris. If Harry Potter ran General Electric. Fear is a feeling; courage is a choice.

38.09 Mark Masters. The joker.