FutureThink’s CEO Lisa Bodell: How Simplicity Drives Business Success

Is complexity holding your team back? On this episode of THRIVE, Gene Marks chats with Lisa Bodell, keynote speaker, author of Why Simple Wins, and CEO of FutureThink, to explore how simplifying business processes can spark innovation and boost engagement. Lisa shares actionable strategies to make your workplace simpler and more productive — from cutting down on unnecessary emails to rethinking meetings and decisions. Plus, discover her powerful “Kill a Stupid Rule” exercise, a proven method that has helped businesses save time, resources, and improve employee satisfaction. Simplicity isn’t just a trendy idea — tune in to hear why it’s the secret to business success.

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Topics include:
00:00 – Episode preview and welcome
00:55 – Overview of Lisa’s work and clients
02:48 – Addressing email overload
04:27 – The process of simplifying an organization  
05:54 – Role of AI in simplification 
08:19 – Areas in business prone to complexity
09:06 – Simplification in different business sizes
12:00 – Good friction vs. unnecessary complexity 
14:01 – Gene and Lisa talk to-do lists
16:56 – Surprising clients
22:17 – Measuring simplicity’s impact
24:10 – Tips for more effective meetings
24:58 – Wrap up and thank you

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.