When the Sports World Stopped & How it Came Back to Life: COVID and the Future of Sports

Dana White - President, UFC

 

Jonathan Kraft - President, The Kraft Group

Jackie MacMullan - Senior Writer, ESPN

 

Sports businesses were not spared as COVID brought the entire world to a grinding halt in 2020, forcing businesses to adapt quickly to the new environment. Seasons were cancelled, stadiums were turned into vaccination sites, and fans looked forward to a new ‘Opening Day’: a day when sports would return. As the sports industry works towards a new normal, this panel of sports business titans will discuss the pandemic and what has changed. We will examine lessons learned around player training/safety and what the future of the sports world will look like in the new normal for organizations and fans alike.