Slick Hair: 4.5M views and $35k in one night... the power of virality with Mia Plecic Borg

2025-05-25

Today we're talking to Mia Plecic Borg, founder of Slick Hair (aka the iconic Slick Stick). Mia's shares so much of her brand's growth journey, from hand labelling each Slick Stick herself, to outgrowing her apartment and moving into a warehouse... she continued to sell out and scale (and she's just getting started!). As always I'd love to hear your thoughts! Join the conversation over at @itsherbusiness_ --- Welcome to the It's Her Business Podcast! I'm so excited to have you here - we'll be business besties from here on out. Join us each Monday for inspiring chats with trailblazing female founders - as ...

Today we're talking to Mia Plecic Borg, founder of Slick Hair (aka the iconic Slick Stick).

Mia's shares so much of her brand's growth journey, from hand labelling each Slick Stick herself, to outgrowing her apartment and moving into a warehouse... she continued to sell out and scale (and she's just getting started!).

As always I'd love to hear your thoughts! Join the conversation over at @itsherbusiness_

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Welcome to the It's Her Business Podcast!

I'm so excited to have you here - we'll be business besties from here on out.

Join us each Monday for inspiring chats with trailblazing female founders - as well as some insightful solo eps - to empower you to dream bigger and make those dreams a reality.

Her business is now your business.

Alannah x

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A huge thank you to our podcast partners Bear Bones and Videopro for sponsoring this podcast.

Use code ITSHERBUSINESS for 15% off your order Bear Bones

Use the code VP30 to get $30 off your purchase at Videopro (ends 31.12.25)

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