S2E7 Where Should Authors Sell Their Books? A Strategic Briefing on Wide, Exclusive, and Direct Distribution

Did you choose your distribution channels the same way most authors do — by peer pressure? Everyone says Amazon is where you need to be, and “enroll in KU to make more money”. Or “I can’t believe you never even considered selling direct”. But distribution isn't a checkbox. It's one of the most consequential strategic decisions in your author business — and the platforms are changing the rules whether you're paying attention or not. In this episode, we break down the three core distribution paths (wide, exclusive, and direct), walk through the eight questions you need to answer before you commit to any of them, and use Audible's major royalty overhaul as a live case study in why having a contingency plan isn't paranoia — it's just good operational security. By the end, you'll know exactly which strategy fits your books, your readers, and your business right now. Mission briefing starts now.

 

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