Building Brand Trust with ESG

Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.

 

Topics Covered:

0:00 Introductions

2:32: What if This is New to Me?

4:57: The History of ESG

7:57: Start with the Top-Line Narrative

9:57: Get Executives Involved

14:01: Consistency Between Internal and External Messaging is Always a Problem

15:37: Make Employees Part of the Strategy

20:51: Where Does This Fall in the Priority List for the Company?

22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it)