Marketing Made Simple: Back to the Basics

On our ONE-HUNDREDTH episode, we are bringing back another installment of 'Marketing Real Talk.' 

Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need.

The basics of marketing and the key to success is getting the right message to the right person, and the right offer at the right time.

Eric talks about the importance of creating a want or a need in the trade industry.

A special thank you to all of our loyal listeners as we celebrate out 100th episode of The Smart HVAC Marketing Podcast.