Charlie Bigham: ”If everyone’s doing one thing, perhaps you should do the opposite...”

Charlie Bigham is the man behind the gourmet food brand that bears his name — and the saviour of many a weekday dinner time. Known for his wholesome takes on British classics, Charlie’s eponymous company — which celebrates its quarter century this year — sells 80,000 meals every single week, and will likely hit £100 million pounds in sales this year alone.

But for Charlie, you sense that the finances are much less important than the food — and in a fascinating episode of the podcast, the founder tells us how a night on the Iran-Pakistan border provided his lightbulb moment; how the financial crisis of 2007 nearly scuppered the business; why he resents his food being called ‘posh’; and what happened when a noted food critic tasted his lasagne.