#018 - How to Build a Franchise Brand from the Ground Up ft. Jen Saxton from Tot Squad

Jen Saxton came up with the idea for her business, Tot Squad, while she a student in business school seeking solutions for women trying to achieve the seemingly impossible - work-life balance.

Today, her business has grown into an emerging franchise, and could be a great opportunity for women or men looking to be “pioneers” within a new franchise concept. Listen to hear how she got started, how her business has grown, where she’s taking it next, and who could be the ideal franchisees to come along on the ride with her.

What We Cover

 * Introducing Jen Saxton

 * How her business began

 * Ways the business has changed over the years

 * Building strategic partnerships to enhance her brand

 * Jen’s experiences as a female entrepreneur in terms of funding and support

 * When and how Jen decided to turn her business into a franchise

 * Who would make the ideal Tot Squad franchisee?

 * Exciting new business developments for Tot Squad

 * Erin’s three questions

Resources We Mention

 * Tot Squad

 * Tot Squad Facebook

 * Tot Squad YouTube

 * Tot Squad Twitter

 * Tot Squad Instagram

 * Service Brands International

 * Dwyer Group

 * Molly Maid

 * Mr. Handyman

 * Whole Foods

 * Buy Buy Baby

 * Bugaboo

 * Bob Strollers

 * McDonald's

 * International Franchise Association (IFA)

 * NextGen

Get Inspired by Jen

 * “If you can find a dirty job that nobody else wants to do and do it for them, there is money to be made there.”

 * “There was a great Fortune article a couple weeks ago that said women do more with less. We actually generate more revenue per dollar raised than men do on average. So any investors out there listening, invest in women!”

 * “I really believe in having a diverse workforce and being able to support people in pursuing their passions and their dreams at all stages of their life. And I think that that builds a better company culture that helps you deliver better customer service.

 * Ultimately, happy employees or happy customers come from happy employees. If you have angry, disgruntled employees, you're not going to deliver.”

 * “It's all about the people. Surround yourself with people who complement you. Surrounding yourself with a great team is the secret to success.”

What Do You Think?

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