Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices

2021-06-18

This week's show is called "Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices" and our guest is Christel Grizaut Billault, Senior Vice President of Marketing at YOOBIC Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally. I ask her, among other things, "How do you start to build more internal ...

This week's show is called "Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices" and our guest is Christel Grizaut Billault, Senior Vice President of Marketing at YOOBIC

Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally.

I ask her, among other things, "How do you start to build more internal confidence that you are on the right track, that you are selling, not just seeing marketing success, but getting the right product to market and have a scalable future?"

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Click here for the on-demand video of this episode.

Listen in to hear hear her great insights and/or read the full transcript on the blog.

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