C-Suite Insights, Episode 6: ”New Technologies Changing the Luxury Car Business” Aston Martin Former CEO Ulrich Bez

Aston Martin former Chairman and former CEO Dr. Ulrich Bez sat down with University of Virginia Darden School of Business Dean Scott Beardsley to discuss the future of the luxury automaker, including how new technologies like electric vehicles, self-driving features and connected car features will change the iconic vehicles known for their custom craftsmanship. Bez also discusses the importance of Aston Martin’s relationship with the James Bond movie franchise and what new products customers will see from the company in the future.