Episode #32: Stakeholder Mindset with Jeff Krommendyk

2025-04-15

In this episode of Get Off the Treadmill, Chuck Blakeman welcomes back Jeff Krommendyk, former owner of Security First Insurance Agency, to dive deep into how small business owners can build intentional company cultures—no matter their size. Jeff shares his inspiring journey from the grind of startup life to creating a freedom-based business model, and eventually selling his successful agency. Together, Chuck and Jeff explore the concept of a stakeholder mindset—how ret...

In this episode of Get Off the Treadmill, Chuck Blakeman welcomes back Jeff Krommendyk, former owner of Security First Insurance Agency, to dive deep into how small business owners can build intentional company cultures—no matter their size. Jeff shares his inspiring journey from the grind of startup life to creating a freedom-based business model, and eventually selling his successful agency.

Together, Chuck and Jeff explore the concept of a stakeholder mindset—how rethinking roles, language, and responsibility can transform a traditional "employee culture" into one rooted in ownership, dignity, and trust. Jeff shares practical strategies like rewriting the employee handbook, reshaping job postings, and redefining decision-making through the powerful “above and below the waterline” framework.

This episode is packed with wisdom for any business owner looking to empower their team, elevate their culture, and get off the treadmill of working in the business instead of on it.

Take the next step and grab a copy of Chuck’s new book, Sell Less Earn More: https://www.amazon.com/dp/1642011819

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