Research Methods: Biases in Research - Wording Bias

Today, we talk about wording bias. Doesn't matter how you ask your question, you influence the perception of the respondent through your words. "Are you satisfied with our services?" implies satisfaction. "In how much are you satisfied or dissatisfied with our services?" is better, although there might be some priming through the "satisfied" used first. "Isn't it exactly what you wanted to have?" is a highly skewing question since the answer "No" would make the person feel uncomfortable or even evoke the feeling of cognitive dissonance or guilt. 

In this episode, I give some hints on how to avoid or mitigate wording bias. Enjoy, like, and subscribe, if you are passionate about research.

 

Best

Eugene (Yevgen)