The Future of Print, Pt. 2 with Natalina Sents Bausch

2022-08-05

Farmers have been reading farm magazines and newspapers for nearly two hundred years in the U.S., holding those beloved magazines in their hands and even calling some the “Bible of agriculture.” In a world where more and more readers are finding those stories online, what does the future hold for print media in agriculture? And what do young ag journalists have to say about it all? That’s what our next episode in this series will dive into, with host Holly Spangler and Natalina Sents Bausch, Associate Digital Director for Succe...

Farmers have been reading farm magazines and newspapers for nearly two hundred years in the U.S., holding those beloved magazines in their hands and even calling some the “Bible of agriculture.”

In a world where more and more readers are finding those stories online, what does the future hold for print media in agriculture? And what do young ag journalists have to say about it all?

That’s what our next episode in this series will dive into, with host Holly Spangler and Natalina Sents Bausch, Associate Digital Director for Successful Farming.

They talk through:

How younger farmers consumer and enjoy storytelling
What kinds of demands are on their time
How digital content can be grouped, collected and directed right at a specific farmer, based on their needs
Why farmers still love to be in print – and still want 15 copies of that magazine
How we can tell stories differently in print and online

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