Episode 19: All that Data; Data-Driven Marketing for Insurance Agents

n this episode of "Licensed to Talk Insurance," hosts Kelsey Ramsey and Amanda Yaniz delve deep into the realm of data and analytics, providing invaluable insights for independent insurance agents looking to make informed marketing decisions. From leveraging tools like Google Analytics, Google Search Console, and CRM systems to analyzing email marketing strategies and social media analytics, this episode offers practical tips and strategies to maximize marketing effectiveness.

Listeners will learn how to interpret data to determine optimal posting times, refine email marketing campaigns, identify high-performing content, and even cross-sell policies using insights from their agency management systems. Packed with actionable advice and real-world examples, this episode is a must-listen for insurance professionals seeking to harness the power of data-driven marketing to grow their businesses.

Whether you're a seasoned agent or just starting out, join Kelsey and Amanda as they guide you through the process of decoding data and unlocking marketing success in the insurance industry.