Pania Winterburn / Ngā Rauru

If there’s a book on how to run an iwi business, Ngā Rauru would feature in it heavily. Ngā Rauru iwi is behind the smoothie company Kaitahi, they’ve used a socially and environmentally friendly model to deliver healthy food all over New Zealand. What’s more, their traditional Māori ingredients add significant cultural significance to their operations.

 

In this awesome episode of the PowerUp Podcast, Pania Winterburn talks through how Kaitahi has gone from a small community nursery in south Taranaki to making unique frozen smoothie drops with ingredients like puha and kawakawa. She talks about the evolution of the business, how they navigate its iwi ownership and how they’ve been guided by their culture and their people.

 

Kaitahi is an amazing initiative in its own right, but its principles and its purpose make it truly special. This is a must listen!

 

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