33 Tangents - Episode #153 - From The Archives: Talking Publishing Analytics and Personalization with Todd Schauman, the CS Monitor’s Head of Promotion and Analytics

This episode was originally published on November 16, 2018.

During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.

While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why that is. 

With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?

 

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